LinkedIn Sequence — CR + 4 DMs over 25 Days
CR
Connection Request
Hi {{firstName}}, I've been writing about the gap between compliance certification and genuine security capability from a regulatory perspective. Good to connect.
Thought leadership positioning. No product. Regulatory perspective = authority.
DM1
Article Insight
Thanks for connecting, {{firstName}}.
I published a piece recently on the difference between compliance and capability. The finding that surprised people most: highly regulated industries perform nearly 200% better on cybersecurity. Not because regulation is perfect, but because it forces uncomfortable conversations.
Curious whether you're seeing the same at {{company}}?
200% stat as hook. "Uncomfortable conversations" = provocative. Question invites reply.
DM2
Framework Offer
{{firstName}}, the piece introduces a framework that a few people have found useful. It maps where organisations sit on two axes: compliance maturity and genuine security capability.
The danger zone is top left: certified but not capable. Passed the audit, but the underlying posture didn't change.
Happy to send it through if useful.
Two-axis framework teased. "Danger zone" = sticky label. Soft permission offer.
DM3
Social Proof
{{firstName}}, a government official I shared the piece with said the framework helped their team articulate something they'd been struggling to communicate to the board.
If that distinction between "audit-ready" and "genuinely secure" matters at {{company}}, the article might be worth a read.
Government social proof. Board communication angle = relevant for CISOs.
DM4
Breakup
Last one from me, {{firstName}}. Timing might not be right, and that's fine.
If the compliance vs capability question comes up later, the offer stands.
Clean exit. Article as standing offer. References the core question.
Campaign Rules
- Article URL NEVER in cold DMs — reply-first rule
- Raif sends all messages manually — no HeyReach automation
- 20-contact test only — existing connections from Raif's network
- Cross-campaign exclusion: CISO contacts excluded from CEO/MD and maturing campaigns
- No product mention in LinkedIn messages — thought leadership only
- If 5+ replies → scale via HeyReach automation