Segment
CISO
100+ employees, regulated
Persona
CISO / VP Security
Head of InfoSec
Product Hook
Article
Compliance vs Capability
LinkedIn Timeline
25 days
CR + 4 DMs
LinkedIn Sequence — CR + 4 DMs over 25 Days
CR Connection Request
Day 0145 chars
Hi {{firstName}}, I've been writing about the gap between compliance certification and genuine security capability from a regulatory perspective. Good to connect.
Thought leadership positioning. No product. Regulatory perspective = authority.
DM1 Article Insight
Day 448 words
Thanks for connecting, {{firstName}}. I published a piece recently on the difference between compliance and capability. The finding that surprised people most: highly regulated industries perform nearly 200% better on cybersecurity. Not because regulation is perfect, but because it forces uncomfortable conversations. Curious whether you're seeing the same at {{company}}?
200% stat as hook. "Uncomfortable conversations" = provocative. Question invites reply.
DM2 Framework Offer
Day 946 words
{{firstName}}, the piece introduces a framework that a few people have found useful. It maps where organisations sit on two axes: compliance maturity and genuine security capability. The danger zone is top left: certified but not capable. Passed the audit, but the underlying posture didn't change. Happy to send it through if useful.
Two-axis framework teased. "Danger zone" = sticky label. Soft permission offer.
DM3 Social Proof
Day 1539 words
{{firstName}}, a government official I shared the piece with said the framework helped their team articulate something they'd been struggling to communicate to the board. If that distinction between "audit-ready" and "genuinely secure" matters at {{company}}, the article might be worth a read.
Government social proof. Board communication angle = relevant for CISOs.
DM4 Breakup
Day 2524 words
Last one from me, {{firstName}}. Timing might not be right, and that's fine. If the compliance vs capability question comes up later, the offer stands.
Clean exit. Article as standing offer. References the core question.
Campaign Rules