LinkedIn Sequence — CR + 4 DMs over 23 Days
CR
Connection Request
Variant A
Hi {{firstName}}, I've spent two decades in cybersecurity and GRC. Now building compliance tools for security leaders. Good to connect.
CR
Connection Request
Variant B
Hi {{firstName}}, we help security teams stop guessing on compliance. A secure AI engine that reads your evidence, gives you real clarity, and drives momentum. Happy to show you.
DM1
Value / Hook
Variant A
Thanks for connecting, {{firstName}}.
After two decades in this space, I keep seeing the same thing: if compliance lives in a spreadsheet, it's only alive when someone has it open. The rest of the time, it's dead.
Curious if that matches what you're seeing at {{company}}?
DM1
Authority + Pitch
Variant B
Thanks for connecting, {{firstName}}. I spent years on the regulatory side overseeing compliance across hundreds of organisations. Same two problems everywhere: no real visibility, or false confidence. Both dangerous. Built a platform that fixes that. Happy to show you.
DM2
Resource Offer
Variant A
{{firstName}}, one of our customers thought they were sitting at 84% compliance. The platform read their actual evidence and scored them at 43%.
We put together a free scorecard that maps those gaps. Happy to share it if useful.
DM2
Customer Story + Scorecard
Variant B
{{firstName}}, one of our customers struggled across multiple frameworks for years. Nothing moved. Our AI broke it down, read their evidence, and got things moving within weeks. We built a free scorecard that gives you a taste of that. Happy to share.
DM3
Social Proof
Variant A
{{firstName}}, a government client got to full regulatory compliance in weeks, not months. Another customer, a small IT team, went from stalled to closing out gaps that had sat untouched for months.
Both had been doing it the traditional way before. Seeing anything similar at {{company}}?
DM3
Government Proof + Tagline
Variant B
{{firstName}}, a government organisation went from traditional compliance to full regulatory alignment in weeks using our platform. Most tools manage compliance. Ours drives it.
DM4
Breakup
Variant A
Last one from me, {{firstName}}. Timing might not be right, and that's fine.
If compliance gaps come up later, the scorecard offer stands.
DM4
Breakup
Variant B
No worries if timing's not right, {{firstName}}. Offer stands. You know where to find us.
Campaign Rules
- Blind Spot Score URL NEVER in DMs — reply-first rule
- LinkedIn A is consultative (authority-led, soft scorecard offer)
- LinkedIn B is direct pitch (product-led, platform-forward)
- Min 100 leads per variant. Winner determined after 4-6 weeks at >20% relative improvement
- Cross-channel pause-on-reply
- No same-day sends across email and LinkedIn channels