Segment
CEO/MD
Established orgs, 50+ employees
Persona
CEO / Managing Director
Product Hook
Blind Spot Score
LinkedIn Timeline
23 days
CR + 4 DMs
A/B Test
Variant A: Consultative (50%)
Variant B: Direct Pitch (50%)
Min 100/version. 4-6 weeks. Winner at >20% relative improvement.
LinkedIn Sequence — CR + 4 DMs over 23 Days
CR Connection Request Variant A
Day 0134 chars
Hi {{firstName}}, I've spent two decades in cybersecurity and GRC. Now building compliance tools for security leaders. Good to connect.
CR Connection Request Variant B
Day 0171 chars
Hi {{firstName}}, we help security teams stop guessing on compliance. A secure AI engine that reads your evidence, gives you real clarity, and drives momentum. Happy to show you.
DM1 Value / Hook Variant A
Day 143 words
Thanks for connecting, {{firstName}}. After two decades in this space, I keep seeing the same thing: if compliance lives in a spreadsheet, it's only alive when someone has it open. The rest of the time, it's dead. Curious if that matches what you're seeing at {{company}}?
DM1 Authority + Pitch Variant B
Day 439 words
Thanks for connecting, {{firstName}}. I spent years on the regulatory side overseeing compliance across hundreds of organisations. Same two problems everywhere: no real visibility, or false confidence. Both dangerous. Built a platform that fixes that. Happy to show you.
DM2 Resource Offer Variant A
Day 438 words
{{firstName}}, one of our customers thought they were sitting at 84% compliance. The platform read their actual evidence and scored them at 43%. We put together a free scorecard that maps those gaps. Happy to share it if useful.
DM2 Customer Story + Scorecard Variant B
Day 942 words
{{firstName}}, one of our customers struggled across multiple frameworks for years. Nothing moved. Our AI broke it down, read their evidence, and got things moving within weeks. We built a free scorecard that gives you a taste of that. Happy to share.
DM3 Social Proof Variant A
Day 1244 words
{{firstName}}, a government client got to full regulatory compliance in weeks, not months. Another customer, a small IT team, went from stalled to closing out gaps that had sat untouched for months. Both had been doing it the traditional way before. Seeing anything similar at {{company}}?
DM3 Government Proof + Tagline Variant B
Day 1525 words
{{firstName}}, a government organisation went from traditional compliance to full regulatory alignment in weeks using our platform. Most tools manage compliance. Ours drives it.
DM4 Breakup Variant A
Day 2322 words
Last one from me, {{firstName}}. Timing might not be right, and that's fine. If compliance gaps come up later, the scorecard offer stands.
DM4 Breakup Variant B
Day 2316 words
No worries if timing's not right, {{firstName}}. Offer stands. You know where to find us.
Campaign Rules