LinkedIn Warm Sequence — 3 Messages over 12 Days
M1
Warm Re-Engagement
Hi {{firstName}}, we're connected here but haven't had the chance to chat yet.
We've built a platform that keeps the full depth of proper compliance but removes the paralysis it usually creates. Driving momentum without shortcuts.
Does this challenge resonate, or have you already cracked it?
Re-engages dormant connection. Platform positioned as "depth without paralysis."
M2
Depth on the Problem
Hi {{firstName}}, just adding a bit more context to the 'paralysis' piece.
Most practitioners we talk to are frustrated because 'automated' usually means 'shallow.' We've taken the opposite view: keeping the full rigor of the framework, but we take pain away with what we call an 'in-line auditor.' A friendly one, of course. :-)
If that overhead is a bottleneck for you, I'm happy to share how we're handling it.
"Automated = shallow" insight. "In-line auditor" = memorable concept.
M3
Social Proof + Breakup
Hi {{firstName}}, last one from me. I don't want to pester you.
We were recently recognised at both the Australian AI Awards and the Australian Cyber Awards for our work in this space. If this ever becomes a priority for your team, you know where to find me.
Cheers.
Award mentions as credibility. Clean exit with "you know where to find me."
Campaign Rules
- Warm sequence only for Raif's existing first-degree connections
- Tone is more personal and conversational than cold sequences
- No product URLs in messages — conversation-first
- 3 messages maximum. Do not extend.
- Pause immediately if prospect replies