Emails Sent
336
across 4 campaigns
Reply Rate
6.2%
10 replies / 162 contacted
Bounce Rate
0%
0 bounced (clean list)
Pipeline
407
leads loaded, 162 contacted
Campaign Performance
| Campaign | Framework | Leads | Contacted | Sent | Replies | Reply Rate | Unsubs | Progress |
|---|---|---|---|---|---|---|---|---|
| CH-FinServ-D1-DIRECT | DIRECT | 29 | 29 | 56 | 4 | 13.8% | 1 | 52.8% |
| CH-FinServ-D1-PASB | PASB | 30 | 30 | 59 | 1 | 3.3% | 0 | 50.4% |
| CH-General-D1-DIRECT | DIRECT | 175 | 51 | 112 | 2 | 3.9% | 1 | 12.9% |
| CH-General-D1-PASB | PASB | 173 | 52 | 109 | 3 | 5.8% | 2 | 12.8% |
A/B Test: DIRECT vs PASB Framework
Both frameworks running in parallel across FinServ and General segments. Early data (Week 1 only).
DIRECT Framework
Leads contacted80
Emails sent168
Replies6
Reply rate7.5%
Unsubscribes2
PASB Framework
Leads contacted82
Emails sent168
Replies4
Reply rate4.9%
Unsubscribes2
Early signal: DIRECT framework outperforming PASB by 53% (7.5% vs 4.9% reply rate). FinServ DIRECT leading at 13.8%. Too early to call (need 100+ contacts per variant). Continue monitoring.
Reply Analysis
Response queue drafts2
Average quality score87/100
Pending review1
Rejected1
Note: 10 replies detected by EmailBison but only 5 webhook events logged in Supabase (emailbison-events function). The gap suggests some replies occurred before the webhook was configured, or are auto-replies not yet categorised. Recommend checking EmailBison dashboard for full reply thread context.
Deliverability Health
Bounce Rate
0%
0 / 336 sent
Unsub Rate
1.2%
4 / 336 sent
Open Tracking
OFF
Per deliverability standard
Excellent health. Zero bounces indicates clean list from FullEnrich + employment verification pipeline. Unsub rate at 1.2% is normal for cold outreach.
Lead Pipeline
Total leads (campaign eligible)629
Loaded into campaigns407
Contacted (received Email 1)162
Leads with score > 01
MQLs (score >= 60)0
SQLs (score >= 80)0
Highest lead score15
Infrastructure Milestones
| Response queue pipeline (5 Edge Functions) | LIVE |
| Campaign hub (responses, sequences, comparison) | LIVE |
| EmailBison webhook → Supabase scoring | LIVE |
| Pipedrive CRM sync | LIVE |
| Pinecone API key (rotated March 25) | FIXED |
| LinkedIn sequences (governed, 3 versions) | DONE |
| HeyReach campaigns | PENDING |
| Cloudflare Access (response queue) | PENDING |
| Firmable integration | PENDING |
Coming Next
| 1 | Launch LinkedIn A/B test campaigns in HeyReach (cold + warm) |
| 2 | Configure Cloudflare Access on campaign hub response queue |
| 3 | Run generate-linkedin-content.py for per-lead personalised DMs |
| 4 | Connect Firmable account (credentials received from Raif) |
| 5 | Set up automated weekly report (Matomo token needed from Raif) |
| 6 | First campaign performance review meeting (1 April) |