Emails Sent
818
across 4 campaigns
+482 vs last week
Reply Rate
4.7%
12 replies / 258 contacted
was 6.2% (see note)
Bounce Rate
0.5%
4 bounced / 818 sent
was 0% (3 new bounces)
Pipeline
747
leads in Supabase
258 contacted (34.5%)
Reply quality: genuine engagement confirmed
12 replies across 258 contacts, with confirmed genuine interest leading to direct follow-up from Raif. The reply count includes all responses (OOO and auto-replies are not filtered out yet). We are adding reply classification to separate genuine interest from automated responses in future reports for a cleaner breakdown.
Campaign Performance
| Campaign | Framework | Leads | Contacted | Sent | Replies | Reply Rate | Bounced | Unsubs | Progress |
|---|---|---|---|---|---|---|---|---|---|
| CH-FinServ-D1-DIRECT | DIRECT | 29 | 29 | 95 | 5 | 17.2% | 3 | 1 | 91.4% |
| CH-FinServ-D1-PASB | PASB | 30 | 30 | 113 | 2 | 6.7% | 0 | 0 | 96.6% |
| CH-General-D1-DIRECT | DIRECT | 175 | 100 | 307 | 2 | 2.0% | 0 | 1 | 35.4% |
| CH-General-D1-PASB | PASB | 173 | 99 | 303 | 3 | 3.0% | 1 | 2 | 35.7% |
FinServ campaigns near complete (91-97% progress). General campaigns ramping up with ~100 leads contacted each and ~65% of the pipeline still to go.
Week-over-Week Changes
| Metric | Week 1 | Week 2 | Change |
|---|---|---|---|
| Emails sent | 336 | 818 | +482 (+143%) |
| Leads contacted | 162 | 258 | +96 (+59%) |
| Replies | 10 | 12 | +2 |
| Reply rate (by contact) | 6.2% | 4.7% | -1.5pp |
| Bounces | 0 | 4 | +4 |
| Unsubscribes | 4 | 4 | 0 |
Reply rate dropped from 6.2% to 4.7%. This is expected dilution as the General segment (larger pool, lower engagement) scales up. FinServ DIRECT actually improved from 13.8% to 17.2%. The General segment is pulling the average down.
A/B Test: DIRECT vs PASB Framework
Both frameworks running across FinServ and General segments. 258 contacts reached (vs 100+ minimum for statistical significance).
DIRECT Framework
Leads contacted129
Emails sent402
Replies7
Reply rate5.4%
Bounces3
Unsubscribes2
PASB Framework
Leads contacted129
Emails sent416
Replies5
Reply rate3.9%
Bounces1
Unsubscribes2
DIRECT continues to outperform PASB (5.4% vs 3.9%, +38% relative). Last week the gap was +53%. With 129 contacts per variant we are approaching statistical relevance but need the General campaigns to complete before making a final call.
Segment Breakdown
FinServ (59 leads)
Near complete. Strong DIRECT performance.
Sent208
Replies7
Reply rate11.9%
Progress94%
FinServ is the top segment. 11.9% combined reply rate, driven by DIRECT at 17.2%.
General (348 leads)
Ramping. ~65% of pipeline remaining.
Sent610
Replies5
Reply rate2.5%
Progress35.5%
General tracking below FinServ as expected (broader targeting). Reply rate should stabilise as more leads reach Emails 3-5.
Deliverability Health
Bounce Rate
0.5%
4 / 818 sent
Unsub Rate
0.5%
4 / 818 sent
Open Tracking
OFF
Plain text (deliverability standard)
Healthy. 0.5% bounce rate well within safe range. All 4 bounces are from FinServ DIRECT (3/29 contacts = 10.3% for that campaign). Worth monitoring but likely job changes since enrichment. Unsub rate at 0.5% is excellent for cold outreach.
Website Analytics
Matomo data unavailable this week
analytics.cyberheed.com is behind Cloudflare Access, which blocks API queries. A service token has been requested from Raif. Once received, website analytics (visits, lead magnet engagement, traffic sources) will be included automatically.Lead Magnet — Compliance Blind Spot Score
Interactive assessment on resources.cyberheed.com. Tracking audit completed this week.
| Event | Status | Notes |
|---|---|---|
| Page view | Tracked | Matomo pageview fires on load |
| Assessment started | Tracked | trackEvent('Assessment','assessment_started') |
| Answer selected | Tracked | Per-question event with question ID + value |
| Results shown | Tracked | trackEvent('Assessment','results_shown') |
| Share initiated | Tracked | Click on share button |
| Share completed | Missing | No event after clipboard copy or native share |
| CTA click | Missing | 'Book a Free Gap Analysis Call' not instrumented |
| Scroll depth | Missing | No 50%/100% scroll tracking |
| Supabase lead scoring | Missing | No integration with matomo-event edge function |
| Matomo goals | Missing | No goals configured in Matomo instance |
Action required: 4 tracking gaps need fixing before lead magnet engagement can feed into the scoring pipeline. CTA click tracking is the highest priority (measures actual conversion intent).
Infrastructure Milestones
| Response queue pipeline (5 Edge Functions) | LIVE |
| Campaign hub (responses, sequences, overview) | LIVE |
| Campaign hub restructure (per-channel sequence pages) | NEW |
| EmailBison webhook → Supabase scoring | LIVE |
| Pipedrive CRM sync | LIVE |
| Pinecone Context Core (dual-target embedding) | LIVE |
| LinkedIn sequences (3 campaigns, A/B variants) | DONE |
| Three-segment campaign strategy | NEW |
| Maturing org sequences (email + LinkedIn A/B) | NEW |
| CISO authority test sequences (email + LinkedIn) | NEW |
| HeyReach LinkedIn campaigns | PENDING |
| Cloudflare Access (Matomo API service token) | REQUESTED |
| Lead magnet tracking gaps (4 events) | TODO |
| Reply classification (genuine vs OOO/auto) | TODO |
Coming Next
| 1 | Source 100 sample leads for maturing segment (IT Managers, 5+ employees, no CISO) |
| 2 | Launch CISO authority test (Raif manually, 20 contacts) |
| 3 | Fix lead magnet tracking (CTA clicks, share completion, Supabase integration) |
| 4 | Configure Matomo API access (awaiting CF Access service token from Raif) |
| 5 | Add reply classification for cleaner reporting (separate genuine interest from OOO/auto) |
| 6 | Launch HeyReach LinkedIn campaigns for CEO/MD segment |
| 7 | Raif to provide Smart Prep details for Email 4 (maturing campaign) |